@yourleague.example
Wherever you’re watching, you’re part of this.
Partnerships with 2nd screen
Your sport has an audience. Give it a community.
A home for your fans. A connection to your broadcast.
A global conversation that carries beyond the final whistle.
Leagues · Teams · Events · Broadcasters
Your competition Fan
Your leagueWATCH LIVE
AWYAway team
283:122nd half
1HMEHome team
The whole life of the game
The final whistle
isn’t the end.
The build-up. The big moment. The debate on the way home.
Give your fans somewhere to keep it all going.
BEYOND MATCHDAY
From your broadcast
@yourcoverage.example
That was a finish. Here’s our breakdown of the moment that changed everything.
The next morning
@maya.example
Still thinking about that last five minutes. Who’s ready to do it all again next week?
BEFORE
Build anticipation.
Team news, athlete stories and your talent give the build-up a home.
DURING
Connect to the action.
Live discussion and routes to your coverage keep the game and its fans together.
AFTER
Keep the story alive.
Highlights, analysis and fan debate carry the moment into the next fixture.
58%
Beyond the live broadcast
of surveyed fans who consume additional sports content use social media for it.
Give them a place to find the stories and join the conversation.
IBM / Morning Consult · 12 countries · 2025Built around your sport
Your hub.
Your identity.
Your community.
A league, a club, a tournament, a broadcast. We build around the way your sport works and the people who make it matter.
Tailor the Feed, fixtures and Media around your community. Your hub brings fans together while staying connected to the wider conversation, so your sport can reach people beyond your existing audience.
Shape your hub with usA Feed shaped around your sport.
We can tailor your hub’s Feed tab to your league, team or event. Bring official voices and relevant public posts from across The Atmosphere into one place, where fans can follow, reply and join the conversation.
Connect the conversation to your coverage.
Help fans find your broadcast when it’s time to watch. The Watch button connects the live conversation to your coverage, with a clear route to your service.
Build a partnership that pays.
Explore sponsorship and ad revenue sharing around agreed inventory. Define placements, sales responsibilities, reporting and the revenue split together.
Broadcast partnerships
The 1st screen
is yours.
Fans come to 2nd screen for the conversation. When it’s time to watch, we connect them to your coverage.
Tap Watch on a live game, see where it’s showing, and head straight to the broadcaster. Your service gets a clear, direct route from the fans already talking about the action.
A connection we build together.
Link to your live player, app or event page. We can work with your team on game-specific destinations, deep links and referral tracking where supported.
Where to Watch
Away team at Home team
LIVE4th quarter
Watch on Your Network
Your TV channelTV
What you can watch depends on your region and subscription.
More ways into your sport
Publish the moments
fans return for.
Shape your presence on 2nd screen around your sport. We can tailor your Feed, Media and game-day experience to bring your official voices, fan conversation and coverage together, connected to the wider Atmosphere.
- Your hub, your wayTailor your Feed, fixtures and official presence around the people who follow your sport.
- Media worth coming back toGive highlights, interviews, articles and journalism a shared home beside the conversation.
- Beyond your existing audienceShared stories and discussion can introduce your sport to new fans across the network.
Your competition Fan
@yourleague.example
The moment that changed the game.
ARTICLE · ANALYSIS
Inside the title race.
The stories, decisions and people shaping the season.
Your organizationTrusted verifier
Your official voicesVerified accounts
Trust, from the people who know
Make your official
voices recognizable.
Eligible partners can be granted trusted verifier status by 2nd screen. Your organization can then verify the athletes, clubs and contributors it stands behind.
Help fans recognize the people who are part of your sport, with the same verification marks they see across 2nd screen.
Make the moment matter
Put your sport
in the spotlight.
Explore in-app promotion for your hub, events and rights-cleared content. A branded banner in the feed can bring your big moments into the conversation and help fans discover your community.
Talk about a partnership@maya.example
Finals weekend. Same place, same people. Who’s watching?
@yourleague.example
All the build-up. All the voices. Your finals community is here.
Every sport has its people
Built for your world.
From a season-long competition to a single unmissable event. Start with the community you want to bring closer.
Hub features, verifier eligibility, promotion, content rights and commercial terms are agreed as part of each partnership.
Founded by former athletes
Sport is personal.
We get it.
The rituals. The rivalries.
The feeling of belonging.
2nd screen was founded by former athletes. We know how much a sport can mean to the people around it. We’re building a social home with that experience at its heart.
An open social home
Part of
The Atmosphere.
An open network of connected apps, including Bluesky. Fans can use the same account, keep their connections and choose where they spend their time.
Your hub joins a global conversation. Public posts and their likes, replies and reposts are shared across connected social apps. As fans join in, that engagement can help your stories travel into other feeds and reach people who haven’t discovered your sport yet.
Explore The Atmosphere
Atmosphere accounts
47M+Saved
on the open network
Source: Jaz’s live trackerThe Atmosphere
1,000+apps used weekly
Company figures · March 2026
Sport in conversation
600Kbaseball posts during the 2025 World Series
Bluesky measurement · keyword estimate · November 2025
Let’s build together
Bring your sport.
Bring your people.
A new season, a finals series or a marquee fixture. Tell us about the community you have, the fans you want to reach and the coverage you want to connect.
Start with a focused pilot. Shape the hub, content and promotion together, then learn from what your fans respond to.